Like Crossover Rewards and Rewards Plus before it, a new partnership between American and Hyatt may help elite loyalty members in both programs earn some extra perks. And with little cost associated, participation is a no-brainer. Continue reading American Airlines and Hyatt Hotels to Share Elite Loyalty Benefits
In general, airline loyalty programs continue to erode in value as time passes. But the past year has brought some happy developments for high-end corporate travelers.
A set of two Hospitality Vision studies by Zebra Technologies that surveyed nearly 1,200 hotel and resort workers and 1,680 consumers has put a magnifying lens on the technology factors that make a customer loyal to a particular hotel or resort.
Marriott International has launched the first joint loyalty promotion covering its Marriott Rewards, Ritz-Carlton Rewards and Starwood SPG schemes.
With shareholder approval now on the books and the Marriott and Starwood merger succinctly moving forward, hotel executives have returned to the course of retaining their hand-wringing loyal customers.
Competition is heating up in the airline and hotel space to the point that operators are now actively trying to steal each other’s top customers.
It all started in late 2015 with the news that Marriott would acquire Starwood. Concerned about the fate of their loyalty program, many Starwood customers voiced ire on social media, and seizing the opportunity, Hyatt responded. First reaching out to customers via Twitter, the competing hotel offered top Marriott or Starwood customers matching status within the Hyatt network, throwing in eight room upgrades to boot.